7 WAYS TO GET MORE LISTINGS

1- Facebook Ad to Automated CMA

On a cost-per-lead basis, Facebook is the way to go right now if you're only searching for leads. Those who respond to a Facebook ad are normally in the early stages of sale... if they are selling at all. They may simply be concerned about the value of their house.

“Great, but what do I do with a lead who isn't interested in selling?”

This is where strategic planning comes into play. A lead is a person who is interested in finding out how much their home is worth. You work in a people-oriented industry where it's all about building partnerships and expanding your network.

You'll remember that each household in your database is worth about $1,000 per year from the calculations above. You've got yourself another household if you link with these leads and they enter your database as someone who knows, loves, and trusts you.

✅Increase your exposure and click-through rate by using emoticons.

✅Various photos should be tried. In some cases, you can use individuals, and in others, you can use properties.

✅Use the term "instant" on the first line. People do not want to wait for a complete assessment.

✅Line two: Be geographically accurate. This clarifies that it is just for their kin.

✅Assure them that they can do it easily once more. Using the word "free" also boosted our click-through rate.

Sample Copy-Paste:

✅Instant Home Value Reports

🏡Renfrew, Bridgeland, Crescent Heights

💻One-Click [FREE]

Ad Copy Sample:

✅Looking to sell in the next 12 months? The first step is a one-click [FREE] home evaluation

🏡Renfrew, Bridgeland, Crescent Heights

Your cost per lead is likely to be higher, the same as your conversion rate.

2- Facebook Ad to Buyer Lead

The thing about sellers is that they want to know the price when they see homes for sale in their neighborhood. If they are considering selling, they normally start by looking at the MLS to see how prices are trending.

✅To get more exposure, use emoticons.

✅Make use of attractive photographs of current listings (No listings with bad images - the ad should represent you, even if it is listed with another company).

✅Catch them with a hook” “Best Priced Homes”

✅Sellers and buyers will be more interested if you are area-specific

✅To increase click-through-rate, you may consider using words like “Now” “Quick”

-->Sample Copy-Paste:

💥JUST LISTED - BEST PRICED HOMES💥

📍Evanston, Sage Hill, Nolan Hill, Kincora, Sherwood📍

➡️✅$450,000 AND BELOW✅⬅️

Download a list of all the single-family homes priced under $450,000 in NW Calgar

Search Now ⬇️⬇️

3-Increase Your Conversations

If real estate is a combination of math and art, then improving either of these variables improves the outcome. Simply put, if you want more leads, increase the number of people you speak to, and more leads will come your way. This is a logical idea, but it isn't always straightforward.

-->Tips to connect with new people in your Local Area :

✅Volunteer- This increases the chances of meeting someone new while volunteering

✅Join a Meet Up Group - It's never been easier to meet new people. Simply sign up for Meetup and begin attending Meetups that interest you.

✅Join your chamber of commerce and attend events - There are people who are interested in business and enjoy networking and getting to know other entrepreneurs.

✅Talk to your neighbors - Instead of just passing by and putting your head down, strike up a conversation.

Future sellers will attend open houses in their neighbourhood to get a sense of the market, similar to how they would click on real estate advertising on Facebook.

Open houses are perfect for attracting customers, but they can also help you reach potential seller leads if they are properly hosted.

If you're holding an open house with the aim of generating seller leads, make sure you've done your homework. They care less about the open house than they do about the market.

-->Content Ideas to Attract Sellers :

✅Community Market Report (Shows you know the neighbourhood)

✅Short Sellers Guide and/or Marketing Guide (Shows you are a strong listing agent)

✅Detailed Market Statistics (Shows that you know your numbers.)

✅Area Comparables (Shows that you are prepared)

TIPS:

✅Simply print one copy of the area comparables. When they ask for it, you should tell them you'll email it to them after the open house.

✅Make sure the home is well-presented and that you are driving traffic to the open house with posters, Facebook advertising, and door knocking prior to the event. Having contact information is the most important step.

What you're doing is demonstrating to potential buyers in the area how far you'll go to sell a home.

5- The Tried and True

Some lead generation approaches have stood the test of time and are still in use today for a reason. Because they're successful!

Marketing to expireds and FSBOs is still one of the best ways to generate seller leads, particularly if your network is limited.

When dealing with expireds and FSBOs, there are two important things to remember:

✅Persistence - means accepting that you'll face a lot of rejection and that you'll need to keep following up in various ways to land the customer. Persistence means calling the FSBO again, even though you don't want to. Even after the FSBO has hung up on you, persistence is sending a handwritten message. As the old adage goes, "The fortune is in the follow up."

✅Lead with Value - Providing these people with the knowledge they need and meeting them where they are

6- Just Ask - The People Prime

“Just ask” is the simplest of all the techniques, but it is seldom used. Requesting business means we risk being rejected, and our primal instincts tell us to resist rejection at all costs.

When you ask for company, most people would be grateful, and being considered "off-putting" is impossible if you do so tastefully.

When it comes to requesting customers, the majority of tactics are too aggressive. It's too much to ask anyone if they know of someone looking to sell and then to request their cell phone number so you can call them.

Use a gentle approach, such as The People Prime, when posing questions. You are floating the idea to the individual so that their eyes are open to new leads for you.

It's not that they don't like us that most people don't dream of referring to us. It's because we haven't prepared them to seek out opportunities for us. This method simply prepares the individual to activate their radar.

At the end of the conversation:

“Well [NAME], it’s been great chatting and if you ever come across anyone needing real estate advice, feel free to pass on my information”

You are not requesting information about a person's friends or family or their phone number in this situation. You're simply preparing them to seek out opportunities for you.

7- Be Enthusiastic and Be Different

In sales, enthusiasm and distinction are vital. You must stand out, particularly if you work in a competitive industry.

When you're trying to land a customer or make phone calls, you should be enthusiastic. It's easy to sense someone's enthusiasm for real estate and sales, and it also conveys optimism.

If you are new to the market, confidence and real estate go hand in hand, but building it takes time. Increase your enthusiasm in a discussion and you can seem more optimistic. Simple but extremely successful.

You'll also need to know what separates you. Most real estate agents find it difficult to define this term. Many agents struggle with it because they are attempting to devise some elaborate new method of doing business in real estate.

I notice that telling sellers that you "do it differently" piques their attention. In the minds of many sellers, real estate marketing is outdated.

That is one of the reasons why for-sale-by-owners have no qualms about selling their homes themselves; they feel they can market them just as well without having to pay commissions.

In sales, enthusiasm and distinction are vital. You must stand out, particularly if you work in a competitive industry.

When you're trying to land a customer or make phone calls, you should be enthusiastic. It's easy to sense someone's enthusiasm for real estate and sales, and it also conveys optimism.

I notice that telling sellers that you "do it differently" piques their attention. In the minds of many sellers, real estate marketing is outdated.

That is one of the reasons why for-sale-by-owners have no qualms about selling their homes themselves; they feel they can market them just as well without having to pay commissions.

Conclusion

As a new agent, there are many ways to generate seller leads. You may use social media, one-on-one meetings, annual reviews, and other methods.

Make sure you realize that real estate is both math and art when planning your strategy for getting a listing as a new real estate agent. You must know a certain number of people and communicate with them regularly.

Finally, remember that in this industry, confidence, enthusiasm, and differentiation can get you far.